Delivering what we sell

Me at Age 10

Me at Age 10

Me in one of my chicken houses

Me in one of my chicken houses

My name is Scott Sechler, and this is my chicken blog. I’ve worked with chickens pretty much all my life, but until a couple of months ago, I’d never even heard of blogging.

When I was 7 or 8 years old, my dear ole Dad bought my first flock of chicks. I actually spent days cleaning and sanitizing the chicken coop where they would live. I made sure that the chicks were comfortable in their house.

I even came up with my own techniques for growing my birds healthier and tastier than others. I learned that feeding my birds good clean grain and keeping their stress level to a minimum was the way to go.

Don’t get me wrong – there were skeptics who didn’t believe in my techniques. Even my own Dad wondered how I would get enough customers to keep growing my chicks in this off-the-wall fashion. Everyone else in the chicken industry at the time were using very different methods. They were focused on making money, not on the quality of their products. But eventually all my hard work would pay off.

I bought my first truck to haul chickens when I was 16, and I started selling my chickens in Canada. The processors there wanted specific sizes of birds, and the other suppliers seemed to bring them everything except what they actually ordered. Not me. I delivered what my processors ordered, and I delivered the quality they expected. Eventually, I was taking my trucks into Canada every day of the week.

To this day, at Bell & Evans we take pride in the fact that we deliver on our promise. And that is to deliver the Excellent Chicken, free of antibiotics and growth hormones. We deliver what the customers want and what they come to expect of our products. After all these years, quality is still the most important thing to us.

Bell & Evans is a family business, and our customers are an important part of that family. I started this blog because I can’t think of a better way to keep in touch with you – or for you to keep in touch with me.

Welcome to my Chicken Blog.

21 thoughts on “Delivering what we sell

  1. Can you explain the difference between your chickens and other folks that call theirs “All Natural”? I saw on TV that some companies are using that term loosely.

    • George- that is a great question. We here at Bell & Evans have a little bit of a different definition of “all natural” than others in our industry. The federal government defines “all natural” as minimally processed and containing no artificial ingredients.
      Our chickens are never given antibiotics or hormones. We only feed them what we would want to eat- an all vegetable diet (that contains no animal by products- of course). The chickens are free to roam within their houses- which has plenty of room. The chickens have access to food and water at all times- which allows their stress levels to be at a minimum. When the chickens actually arrive at our plant we use state of the art technology- for example we air chill our birds instead of soaking them in a ice water bath (which dilutes the flavors in the chickens). Also our chickens are individually graded in order to best decide how they should be used. As you can see our definition of “all natural” goes a little beyond the government’s loose definition. We believe is the right thing to do- wouldn’t change it for anything.
      be sure to check back because this is one of the topics for my upcoming blogs.

  2. I take care to buy only organic, all-natural vegetables, but I’m new to buying all-natural meats. When you say you keep your birds’ stress levels to a minimum, is that the same as free range? By the way, I love your coconut breaded chicken breast tenders!

  3. Dear Mr. Sechler, It’s nice to know that there are still people that take pride in what they make and sell. I have always chosen Bell and Evans when available and all of your hard work really pays off to us customers. I have ten egg layers at home (started as pets of course) that get an all vegetable diet and are free of hormones and antibiotics. Does this practice help the quality of the egg itself? Also, if a chicken seems to need an antibiotic for some reason, should it be destroyed or separated from the flock?

    • Thank you so much for your comment. A good clean diet and plenty of exercise helps keep chicken (and eggs) healthier in general. I wouldn’t suggest detroying or separting the chickens unless the situation was extremely bad for the chicken or the flock. Just use your best judgement in order to deal with the situation at hand.

  4. Great post, keep blogging, would love to know more about your chickens! What kind of feed do you use? Also is there any type of GMO component to you process or product?

    • That is a great question Altan! My next blog entry will answer your questions, so stop back next week for that information.

  5. Scott, I really appreciate this blog! I have recently seen a prerelease of the movie Food, Inc and immediately afterword, I checked out the brand of chicken I buy-which happens to be yours! I am really glad and relieved to hear that you care so much about your chickens and business! If you see this movie, I would be very interested to hear your views on it!

  6. Dear Mr. Sechler,
    My hats off to you! You have personally transformed the chicken business, demonstrating that there is a big market for a high quality product. You are a true pioneer. I have been enjoying your chicken for over 7 years now. It is the best, period. My brother raised 12 chicks when we were kids in Vermont, and they would flock around us when we entered the henhouse. Chickens are wonderful animals, and I can understand your love for them.

  7. The problem is corn and soy diet is not chickens’ natural diet. Especially soy – a plant that makes its own toxins (trypsin inhibitors, estrogen analogs that the soy industry touts as beneficial to human health, antithyroidal chemicals). In the free range or the wild chickens eat grass and insects, not corn or soy.

    That said, it’s still great that you are doing it better than the big business.

  8. Just returned from the grand opening of the Columbus Avenue Whole Foods right down the street. Lots of great Bell and Evans products right in my neighborhood now, but HOW I DO MISS the boneless Bell and Evans chicken roasts they used to sell–all too briefly–at the Columbus Circle Whole Foods when it first opened. As soon as I had begun sending my friends down there to buy them, POOF, they were gone. This was a missed opportunity, guys! You gotta have some patience while I spread the word!!!

    Maybe they didn’t sell quickly enough as a fresh product–well, I would buy them FROZEN if necessary in exchange for the convenience.

    Maybe there were so many flavors, you couldn’t keep them all going at once–well, I would be satisfied with a plain roast I could season myself, or maybe a lemon one. I don’t need anything exotic.

    Could it be that shoppers just weren’t sure what to do with them? You ROAST them, just like a regulat whole chicken. But they slice very easily with no waste–the perfect centerpiece of a quick entertaining menu that doesn’t have that “prepared food” taste.

    Please, Mr. Bell and Mr. Evans, now that you’ve moved closer to me, BRING BACK THOSE BONELESS CHICKEN ROASTS!!!

  9. Thanks for offering antibiotic-free, hormone-free poultry. I have just bought my first Thanksgiving turkey from Bell and Evans. I am excited that the demand for “natural” meat is providing you with a good income. It is about time that people had a choice in what they are eating in their meat. I think a lot of health problems result when humans eat meat filled with steroids, hormones, pesticides and other chemicals. Perhaps this could be the reason why so many illnesses are developing in young children. Keep up the wonderful work! I am so glad you are providing consumers with a healthy choice in your meat!

  10. Scott

    Thank you for blogging and keeping us informed, on how you take great care of you chickens in a stress free environment. I justed emailed my wife and close friend about your technics. The primary reason I had decided to responed to your blog. I have been very concerned about most americans not eating healthy foods. We have become very lazy in not doing our own research about the right foods to eat. I will stay in touch…

  11. For years we have patronized Heilman’s Beachcomber Restaurant and wondered at the outstanding quality of their fried chiken dinners. It’s now clear, they have been purveying your chicken. What a revelation to find a poulty supplier adhering to your quality standards and processes.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>