Here are some simple words to live by: If you can’t pronounce it… don’t eat it.
Read food labels… especially the ingredient list. If it sounds like a chemical experiment, put it down. Also beware of some ‘all-natural’ products that say they contain “natural flavorings.” These so-called natural flavorings are added to foods that lose flavor in processing.
The definition of natural flavor under the Code of Federal Regulations is: “the essential oil, oleoresin, essence or extractive, protein hydrolysate, distillate, or any product of roasting, heating or enzymolysis, which contains the flavoring constituents derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, seafood, poultry, eggs, dairy products, or fermentation products thereof, whose significant function in food is flavoring rather than nutritional.” (21CFR101.22).
Natural flavorings include things like high-fructose corn syrup, glutamate, sodium benzoate, etc.; and are created by ‘flavorists’ and produced in laboratories. There’s nothing natural about it.
I’m proud of Bell & Evan’s ingredients and encourage you to read our labels. We use all-natural ingredients in every frozen ready-to-cook and fully-cooked product we make. No artificial colorings – No artificial flavorings – No fillers – No extenders. I promise you won’t need a degree in chemical engineering to read them!
It all starts with our unique air-chilled processing system. Every Bell & Evans chicken is air chilled, so no water or chlorine permeates the meat to dilute the flavor or add water weight. Our chicken retains its own natural juices and insures each piece is tender and full of flavor. Whether fresh or frozen, you’ll taste the honest natural chicken flavor in every bite.
Read… then taste the difference for yourself!